Lady Mountaineers to raise breast cancer awareness


Fans wearing pink get in free

Real fans wear pink.

Eastern Oklahoma State College basketball fans can substitute their blue and gold for pink attire and receive free admission to the Lady Mountaineers basketball game on Monday, Feb. 13. The Lady Mountaineers will take on Northern Oklahoma College-Enid at 6 p.m.

Eastern head basketball coach Amber Taylor said the Lady Mountaineers will wear pink t-shirts and shoelaces to help raise breast cancer awareness. Breast cancer survivors and family members of those who have lost loved ones to the disease will be recognized at halftime of the women’s game.

“We’re honored to raise awareness and support the fight against breast cancer, a terrible disease that has personally touched so many of our lives,” Taylor said. “We hold this game dear to our hearts because it is about so much more than basketball. I hope it serves as a reminder for women about the importance of getting screened and early detection.”

Basketball teams across the nation will wear pink and have similar recognitions during games Feb. 10-20. The Women’s Basketball Coaches Association started the initiative, originally called Pink Zone, in 2007 to raise awareness during games played in February.

The WBCA renamed the program “Play 4Kay” this year in honor of former North Carolina State University head women’s basketball coach Kay Yow. She passed away in 2009 after her third bout with breast cancer.


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